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Where Foam Mag's EIC Shops in Hermosa Beach For Surf Gear

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Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Yelp

Sari Anne Tuschman is the EIC of surf-focused style mag FOAM. She currently resides in Santa Monica and when she isn't obsessing over grammar, she's enjoying the outdoors—skiing, snowboarding, and more often than not, surfing, which is why she loves ET Surf in Hermosa Beach.

"There are a lot of surf shops that cater to tourists and people who have never even dipped a pinky toe in the ocean, so when you come upon an authentic one that carries a plethora of great brands, it's truly an awesome find. ET Surf in Hermosa Beach has been around since the '70s and is a no-frills, packed-to-the-gills store that carries a huge array of brands and equipment for surf, snowboarding and skateboarding. You can find everything from actual gear and wetsuits to clothes and tons of accessories (sunglasses, hats, etc.) from both well-known and up-and-coming action-sports brands. There is so much merchandise in the store it's almost overwhelming, but it's basically a guarantee you'll find something you need (or just really want)."

· ET Surf [Official Site]
· Foam Magazine [Official Site]
· All Shopping Confidential Posts [Racked LA]

ET Surf

904 Aviation Blvd, Hermosa Beach, CA 90254