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Show Me Your Mumu's threads are the epitome of easy-breezy. Founded in 2010 by UC Berkeley alums Cammy Hebert and Cologne Schmidt, the Venice-based label set out to reinvent the classic Hawaiian loose dress (also spelled "muumuu") for girls that want to feel comfortable and look cute on the go. Naturally, their mumu redux was a mega hit amongst West Coast shoppers, so they expanded to rompers, tunics, tops, shorts, pants, blazers and more.
Fast-forward to today, SMYM's retro-inspired essentials continue to charm tons of celebs, including Victoria's Secret angel Alessandra Ambrosio. LA's own Planet Blue never ceases to highlight a Mumu piece in their looks and even profiled the label on their site today. Planet Blue-approved pieces include the Tipsy Pant and Bri Lacey Short, and Ambrosio is a fan of the Maddy Top.
· Show Me Your Mumu [Official Site]
· A Day In the Life: Show Me Your Mumu [Planet Blue]