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Villaraigosa And More VIPs Cut the Ribbon at DTLA CityTarget

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After months of anticipation, the doors to CityTarget at FIGat7th swung open for business this morning at 7am. Press were able to preview the store last night at a blowout event that included remarks by LA's mayor (who likes to refer to Target as Tar-jay), councilman Jose Huizar and senior vp of Target LA Carmen Moch. A grand opening party is planned for October 14th.

During the preview, Bullseye, the white bull terrier that's the official Target mascot, sat front and center for a full thirty or so minutes as city officials, Target execs and other VIPs gave remarks, barking occasionally when he agreed with a certain point. Bullseye also posed with guests for photos and generally behaved really, really well for a dog in the middle of a crowd of at least a thousand, flashbulbs in his face the entire time.

If it seems like everyone is making an especially big deal out of this Target, that's because at 100,000 square feet it's the biggest retail lease to be signed Downtown in twenty years. The store is 50 to 60% smaller than typical Target stores, but doesn't feel that way once you're inside. In fact, after a quick peruse of the location we can report that it doesn't seem to be missing much despite its relatively diminutive footprint, though there are no lawn or patio supply sections. There is, however, clothing, accessories, beauty, electronics, food, booze (they've got a full liquor license), a Starbucks and even specially-branded LA merchandise like T-shirts and mugs that are, at least right now, exclusive to this store. Bonus: This location will carry the chain's designer collaborations. Take a peek at DTLA's shiny new shopping destination in our gallery, above.
· Target [Official Site]
· Target's Canine Mascot Bullseye to Appear at DTLA Preview [Racked]
· CityTarget Westwood A Harbinger of Targets to Come [Racked]