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There Goes the Neighborhood

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A 99-cent store chain is loudly proclaiming its interest in leasing a space on Rodeo Drive, reports WWD. Eric Schiffer, the CEO of 99¢ Only Stores, said "We are confident a Rodeo Drive store will be successful because our stores do well in affluent areas; in fact, our highest sales volume store is located only a few blocks from Beverly Hills on Wilshire Boulevard." What say you, citizens of Beverly Hills? [WWD]