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!ITEM is a West Coast label known for crafting second-skin denim favored by the city's top jeanswear aficionados. After swiftly making a name for themselves in LA (they were named "Best Newcomer" in People Stylewatch Magazine's Denim Awards last November), the brand has its sights set on global domination in 2012.
To kick off the new year, !ITEM has teamed up with Vans to dress the waitstaff of both the main restaurant and new Private Dining Room (PDR) at hip New York eatery, Cafeteria. The unisex uniform features !ITEM's signature dark wash jeans, American Apparel's white button down and suspenders, and brown Vans kicks. Flip through the gallery to see the looks shot by Marko Kalfa, and click here to see where you can pick up !ITEM denim in LA.
· !ITEM [Official Site]
· Cafeteria [Official Site]