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Designer Geren Ford has partnered up with a few friends to shoot a series of fashion videos featuring her spring 2012 collection. The first, produced in collaboration with costume designer Casey Storm, features a group of people—including musician (and sister of Joaquin and River) Rain Phoenix—partying the night away at a house party. This is how Ford describes the clip:
"Echoing the line's wanderlust for life and as-chic-at-noon-as-at-midnight ethos, the film is a visual recap of 'the night before,' a peek into late-night mischief of a get together where decorum and good manners went home hours ago and with each step unfolds epic house party lore, mischief and chaos, and the blossoming of young love."Phew. Check it out, above.
· Watch: Geren Ford’s Cali Hipster Film [Elle]
· Geren Ford Spring 2012 Fashion Film [Vimeo]
· Geren Ford [Official Site]
· The Ford Focus: New Annex Brings Geren Ford's Life, Loves and Dresses Together [Racked]