Here is the Jean Laser That Appeared Downtown Last Week

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Denim fabric manufacturers and designers convened on Downtown LA for the Kingpins tradeshow last Tuesday and Wednesday. Held at the Cooper Design Space, it brought industry types together to showcase new denim techniques and fibers.

The lineup included Spanish company Jeanologia, who set up their 3,000-pound denim laser machine in a corner of the exhibition space. Apparently, attendees could opt to have any design lasered; the machine can be used to produce the distressing typically achieved by sandblasting, which is falling out of favor due to its detrimental effects on the environment and factory workers. Above, the laser does its work on a pair of GoldSigns.
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