clock menu more-arrow no yes

Filed under:

One to Watch

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Apparel News dives deep into the story of Groceries Apparel, a line of organic basics out of LA that's angling to be an eco-friendly American Apparel of sorts. The founders, both 29, were inspired by "the vertical production of American Apparel, the eco-friendly ethos and full transparency of production practices of Patagonia, and local sourcing by Whole Foods." In 2011 they produced $1 million in shirts and shipped them to more than 200 retailers. [Apparel News]