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Green Carpet Challenge 2012

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To kick off the third annual Green Carpet Challenge at this year's Golden Globes, actor Colin Firth's wife Livia will wear an eco-friendly Giorgio Armani gown. According to Women's Wear Daily, the sustainable fashion advocate and Eco Age magazine creative director will don green-conscious creations by the likes of "Chanel, Alberta Ferretti, Tom Ford, Gucci, Yves Saint Laurent, Stella McCartney, Paul Smith, Valentino, Roger Vivier and Ermenegildo Zegna" throughout awards season. [WWD]