Desigual Undies Party Coming to Los Angeles

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In a city where pretty much everyone has a sex tape burgeoning acting career, the idea of stripping down to the skivvies to score some free duds doesn't seem so shocking. It's happened before, in much less hospitable climes (New York, in the fall), and now the Desigual Underwear Party is happening again. On August 30, to mark the grand opening of the new store at the Third Street Promenade, the brand is giving away head-to-toe outfits to the first 100 people who show up in their underwear. (We're told this prize could be worth as much as $1,000 -- so you CAN put a price on dignity.) The rest of the folks will get 50% off anything they buy that day. If you want to get in on the action, you've got to be at least 18 years old, and plan on showing up around 7am (if not earlier), since the doors open at 9am.
· Desigual's Undie Party Brings Half-Naked Crowd to Broadway [Racked NY]