Girls' Night Out in the 90210; West Elm Coming to Beverly Blvd.; Fred Segal Partners With Loews Santa Monica

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BEVERLY HILLS—It's time to do some tipsy shopping at the Kendra Scott GNO party. Enjoy a 25% discount on purchases, champagne, and sweet treats from 5pm to 7pm. 9511 S. Santa Monica Blvd. [Racked Inbox]

BEVERLY BLVD.—Mid-level hipster furnishing purveyors West Elm are going to be setting down some roots in our fair city: their parent company, Williams Sonoma, just signed a 15-year lease on a 10K square foot building on the corner of Kings and Beverly (see above). Whoot. That's a lot of area rugs. The store should be open by the end of 2011. [Racked Inbox]

SANTA MONICA—Starting on September 8, if you book a special at the Loews Santa Monica Beach Hotel, you get access to the Fred Segal "lending library", a collection of designery accessories (sunglasses, jewelry, hats, bags and more). For more information or to book your room, see here. [Racked Inbox, Loews Hotel]