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To debut the new Poppy Flower fragrance, the Coach crew headed to Macy's at South Coast Plaza last week to launch the Poppy Flower Shop Event. Customers got to arrange flowers alongside NYC's Flower Girl flowershop founder Denise Porcaro. Pocaro's shop on NYC's Lower East Side, located inside the Earnest Sewn Orchard Street store, creates market fresh bouquets out of seasonal and unique flowers and other lovely growing goodies.
Pocaro worked with Coach to almost reverse engineer the Poppy Flower fragrance, creating bouquets that brought together the topnotes, middlenotes, and bottomnotes of the scent -- citrus, lychee, jasmine, rose and sandalwood.
The tour continues to San Francisco, Chicago and NYC, but the fragrance is on shelves now. The scent literally smells young, bright and fruity...a pretty good scent for heading into fall.
· Coach [Official Site]