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Let the FNO Marketing Tie Ins Begin

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Let us break it to you delicately: Fashion's Night Out may be just a big, glorified marketing push to get you to open your wallet and buy stuff you don't need. If you are looking for something to need, yet don't yet know about, let us suggest to you the official Fashion's Night Out pant: J Brand created an exclusive FNO jean. It's available online, and at Madison on West 3rd, Neiman Marcus, Ron Herman on Melrose, and Nordstrom at the Grove. They're selling for $227, and 100% of net proceeds will be donated to the New York City AIDS Fund. This charitable component, as well as the fact that the pants are pretty dang cute (click the image to see a larger version), is what makes these pants not just another marketing gimmick. Let the FNO merch parade begin! [J Brand, Racked Inbox]

Neiman Marcus

9700 Wilshire Boulevard, Beverly Hills, CA 90210 Visit Website

Fred Segal

8118 Melrose Avenue, Los Angeles, CA 90048 Visit Website