clock menu more-arrow no yes mobile

Filed under:

When Le Fashion Truck's a Rockin', Do Come a Knockin'

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We finally caught up with Le Fashion Truck when the crew were the guests of honor at the party that Co-op 28 threw last Thursday. The mobile boutique rolled up Vermont and set up shop outside the Co-op. They welcomed a steady stream of curious onlookers throughout the night that included die-hard shoppers, dazed passers-by, and people who were pretty sure Le Fashion Truck was some elaborate ruse.

Le Fashion Truck is exactly what you think it is: a clothing store store on wheels. It's a super-cute idea, and it's paid off well by the cheery pink truck and its meticulously selected array of merchandise. There's a little something for everyone: there's brand new merchandise, a wide array of vintage clothes and bags, new jewelry, even makeup (for clarification: yes, the makeup is brand new, too). All of it mindbogglingly cheap -- most of the new sundresses were under $40, and the jewelry starts around $6. Crazy cheap!

Le Fashion Truck criscrosses the LA area, making stops at better flea events and parties, including First Fridays in Venice. They'll be back at Co-op 28 next month: the party was such a hit, it may become a regular thing. And for next month's bash, they'll also be rejoined by Annie Tevelin (a.k.a. the Skin Owl), a makeup artist who did something like super-fab ambush makeovers right outside the Co-op. We'll keep you posted on all the details.
· Le Fashion Truck [Official Site]
· Co-op 28 [Tumblr]