Designers Designing Designer Bags to Counter Counterfeits: eBay's You Can't Fake Fashion Campaign

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• Milly's version
• The Phillip Lim contribution
• Coach's take on the bag
• Here's what Jill Stuart came up with
• The basic version of the bag

Scientific research shows us that people who would buy counterfeit bags are horrible, shady, tacky people with lax ethics who are not to be trusted. The troublesome thing about people who buy counterfeits is, even though still more scientific evidence shows they eventually go on to buy the real thing, there is a world of difference between being able to pony up $50 for a copy on Santee Alley and dropping $2k on the genuine item in a Chanel store.

So what's an ethical would-be label lover to do?

How about these You Can't Fake Fashion bags from eBay. The bags are part of a campaign to raise awareness about the ethical, legal and financial implications of fake bags while championing original design. The collection includes 50 different bags designed by heavyweights including Diane Von Furstenberg, Phillip Lim, Badgley Mischka, Tommy Hilfiger, Billy Reid, Tory Burch, Jason Wu, Marchesa, Kenneth Cole, Rodarte and The Row. Standard bags are $35; fancies for $150. They go on sale at 8am this morning at the eBay Fashion Vault.
· Fashion Vault [eBay]
· The Moral Cost of Counterfeiting [NYT]
· 46% of Those Who Buy a Counterfeit Handbag End Up Purchasing the Real Thing [The Cut]