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Part Dude/Part Saint Blake Mycoskie and TOMS New Venture

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Elizabeth Daniels, 6/11

TOMS made their big announcement Tuesday in grand fashion, with simultaneous unveilings all over the globe. But founder Blake Mycoskie graced the Santa Monica location with his presence -- and a big party that lasted all day.

The glasses themselves aren't revolutionary: like the TOMS footwear, the three eyeglasses styles are nicely done tweaks on familiar shapes. Also like the footwear, you buy a pair and TOMS goes and does a magical good deed for someone really needy. (Unlike the footwear, it's not a straight "you buy glasses, we give someone glasses": your purchase instead insures eyecare that includes medical treatment, prescription eyeglasses and sight-saving surgery.) The shades retail for around $140, and they'll be available at a list of retailers that includes Nordstrom.

Tons of people came out for the reveal, and hung out to celebrate and see the glasses up close. And to possibly get a sighting of Blake Mycoskie, who is pretty much revered as a saint. Like we said earlier, we had been hoping for something completely whack-a-doodle and mindblowing. But for those on the receiving end, there's probably nothing more mindblowing than the gift of sight.
· TOMS Eyewear [Official Site]
· Toms Shoes Expands Into Eyewear With "One for One" Initiative [Racked NTL]
· The Big TOMS Reveal: Eyewear [Racked LA, prev.]