The Big Toms Reveal: Eyewear

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Ok, TOMS is awesome, but we were hoping the announcement would be extra-dramatic, like they'd manufacture cars or women's clothing or something. But the big whoop is that they're expanding into eyewear, which is the perfect complement to their "one-for-one" mission -- though it's not a straight "you buy glasses, we give someone else glasses" deal. Rather, the purchase of a pair (which retail from $135 to $145 a pair) will benefit help provide some kind of eye treatment to the neediest in Nepal, Tibet, and Cambodia. Awww! [Racked NTL]