In Style Publishes Scratch n Sniff Magazine

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Smells like middle-aged desperation: in a bid to position print as still relevant, In Style went scratch-n-sniff for their 101 Reasons to Smile This Summer issue. There are five sniffable patches that smell like popcorn, iced coffee watermelon, grass and suntan lotion. If they were trying to go fun, summery, edgy and youthful, they might have used someone other than Eva Longoria on the cover -- just sayin'. [Jezebel]