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A select few Bloomingdale's around the country welcomed Ted Baker shop-within-a-shops recently, and our own BevCenter got one, too. If you're not familiar with the brand, here it is in a nutshell: the collection combines the whackadoodle playfulness of Vivienne Westwood with the wild colors and patterns of someone like Christopher Kane or Mary Katrantzou and offers a more middle-of-the-road synthesis that's accessibly priced. (In the hundreds, not thousands). And there are a few more low-price basics, as well as some candy-colored patent leather wallets and other fun accessories.
We take a bit of issue with the sizing: rather than providing small/medium/large or 2/4/6/8, it's weird numbering. The s/m/l scale is 1 - 4, and the 2/4/6/8/10/etc range is 1 - 5. Um, is this some kind of screwed up vanity sizing that allows the wearer to think, no matter what size she really is, she can squeeze into a 2?
Bloomingdale's did pretty alright by the popup shop. Similar to how they created a very branded niche for All Saint's, Bloomingdale's made the home much more Ted Baker than Bloomingdale's. If you're not already a fan, you should give it a look-see. And if you are a fan, a little birdy tells us there's going to be a Ted Baker sample sale on Friday.
· Bloomingdale's [Official Site]
· Ted Baker [Official Site]
· Ted Baker, Rebecca Minkoff Sample Sales [Racked LA]