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Zimmermann's First US Store Brings Ready to Wear, Ready to Bare Fashions to Robertson

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Elizabeth Daniels, 5/11

If you think of Zimmermann then instantly think of swimwear, it's time to shift the paradigm. The label just opened its first LA boutique, on Robertson Blvd., and they've brought a little of everything: ready to wear, shoes, bags, kiddies', and yes, swimwear and coverups.

Another idea you need to toss out of your head: that coverups are only for the beach. The store does offer proper dresses, but their soft rompers, semi-sheer caftans and breezy sundresses are full-on AMAZE. Which works for us, since the dresses in the swim clothing collection start in the $300 neighborhood, as opposed to the RTW collection, which reaches as high as $1,300. (To wear them as actual clothing, the swim clothing will either require a slip or a substantial exhibitionist streak.)
What really impressed us was the wide range they offer: from dresses and caftans in dark, moody abstract prints a la Helmut Lang to sunny, frolicsome florals and elaborate eyelet pieces. And the bathing suits and bikinis are edgy, a few even provocative, but you'll have to go elsewhere if you're looking for those buttfloss-style bottoms.

The store has barely been open a week, and they're waiting for a few art objects to clear customs (though you'd never know a thing was missing: the store is gorgeous). In the coming weeks, they'll have wall projections, a few large pieces of art, and an influx of new merchandise. One can only hope that real summer weather is soon behind.

Zimmermann is open Monday through Saturday, 11am to 7pm and Sunday noon to 7:00pm.
· Zimmermann [Official Site]

Zimmermann

110 S Robertson Boulevard, Los Angeles, CA 90048 310-285-9680 Visit Website