clock menu more-arrow no yes mobile

Filed under:

Introducing the Creepy/Genius Asscam

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In a move that makes it that much easier to find the perfect jeans for your body, American Rag has unveiled the Asscam in their World Denim Bars. The Asscam is exactly what it sounds like: you get to see your butt on closed circuit TV so you can know exactly what your backside looks in those jeans. One would hope that the video appears nowhere other than the fitting room monitor. We don't have full deets on this yet?but you know this shiz is going to be a We Did It for Science next week [Kempt, Racked LA]

American Rag

150 South La Brea Avenue, Los Angeles, CA 90036 Visit Website