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Sjobeck Can Take You From the Farm to the Club

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Although the name sounds exotic and foreign, Sjobeck is a Malibu-born-and-influenced brand created by a four-person design team right here in the sands of the West Coast. Their spring/summer 2011 collection is described as a conversion between "cattle ranch casual" and "high society chic," created from flowing chiffon and cozy cashmere. The bright prints are on-trend for spring, while the relaxed silhouettes are decidedly LA. And there are rompers, which seem inescapable for spring, so you might as well give the look a try.
Available at Ron Herman and Fred Segal, the prices range from $138 to $334. And if you're feeling bold enough, ask for it by name. Maybe there's a bonus for pronouncing it correctly.
· Sjobeck [Official Site]

Fred Segal

8118 Melrose Avenue, Los Angeles, CA 90048 Visit Website