Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.Elizabeth Daniels, 4/11
Is "Caprice Gray" the coolest name in the world? It's not the moniker of a James Bond villainess or a female action/adventure film, but the real, birth-given name of the proprietress of Grey on Sunset. The sweet little boutique was previously shacking up with Pull My Daisy, but late last year, Caprice struck out on her own and Grey got its own space, maybe 1/2 mile west on Sunset Blvd.
The boutique seems very much of the neighborhood. The offerings are stylish and girly, striking without being too ostentatious or expensive. Her new merchandise includes selections from Collective Concepts, Mark and Estelle, Topo Ranch tees, and an Australian line we're totally hot and bothered for, Backstage. If Collective Concepts is like afternoon tea on the sidewalk at Intelligentsia -- fun, sunny and playful, a la See by Chloe -- Backstage is like a sweaty 2am makeout session on the sidewalk outside the Echo -- it's very body-con and playfully rock 'n' roll, without being overtly slutty.
Grey is also home to an intriguing vintage collection that focuses on higher-end statement pieces. They sell through it, really fast, so by the time you read this and get mobilized, it's possible that the orange windowpane print Lanvin dress or black and white, Chanel-inspired Junya Watanabe jacket could be gone.
Besides clothing, Grey stocks an ever-changing mix of jewelry and accessories, mostly from local designers. There's also what Caprice jokingly refers to as her men's section -- a little table of vintage designer ties. The boutique is supposed to get shoes in (if they haven't already). They're open Monday through Saturday, 11am to 7pm, and Sunday from 11am to 6pm.
· Grey [Facebook]