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Shopbop Gets Into the Bridal Business

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Even though studies suggest that most Americans see the notion of marriage as antiquated and impractical, judging from the amount of companies that are jumping on the bridal bandwagon, it looks like the institution is making a comeback! Joining other recent entries like Urban Outfitters and J.Crew is Shopbop, offering their own more fashion-forward take on wedding gowns and bridesmaid dresses with a new site that launches March 14. The lineup so far is pretty stellar. Gowns and bridal party dresses from Halston Heritage, Thread Social, Rachel Pally, Lela Rose, Notte by Marchesa, Max Azria, Temperley London, Alice + Olivia, Thread Social, Zimmermann, AKA and Calvin Klein. Shoes from Loeffler Randall and Giueseppe Zanotti; the website will also offer small accessories, hair doohickeys, and undies. Dress prices will start at $195 and reach up to $5,000.
· Is Marriage in America Obsolete? Many Americans Think So [Time]
· Shopbop [Official Site]
· All Dress Porn content [Racked LA]