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Shopbop Launching Its First-Ever Print Campaign

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Man, have we ever bonded with the Shopbop redhead, arguably one of the site's most recognizable faces. Imagine our surprise when we got the news that Shopbop launching a print ad campaign -- and the first ad features a redhead, but not our redhead. (We know our wholesome imaginary-friend would never show so much nipple.) The campaign debuts in the March issues of Elle, InStyle, Lucky and Vogue. If you're really into it, there's a "making of" video that will be posted on the site in coming weeks.
· Shopbop [Official Site]
· The Shopbop Redhead, Identified At Last [Jezebel]