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We admit, we don't know the circumstances behind the recent Sephora move in Glendale, but we kind of imagine they were like those of a kid caught between two parents in a messy divorce. The Glendale Galleria: Stay with me! You know it here, you like it here, you'll know exactly what to expect. The Americana: No, come with me! I'll let you stay up later, I'll build you a shiny new room, you'll have a completely new life! We can't say that this happened, but the new Sephora did indeed open last weekend. It's in the old Kitson space, which was an unfortunate cheapo clothing placed called Lara's for a short spell. And now it's a bright shiny new Sephora that, unfortunately, doesn't make full use of both stories -- it's only one floor.
No real surprises here. They stock all the staples: cosmetics from brands including Clinique, Urban Decay, Christian Dior, and Makeup Forever; walls of name brand fragrance, hair cair, and grooming products. And they carry most of the Sephora exclusives like Tarina Tarantino, Toki Doki and the brand new Hello Kitty (which was cute, but not exactly impressive).
From one standpoint, the move actually makes sense, as The Americana didn't really have any cosmetics representation. The Galleria still has cosmetics via Nordstrom, Macy's, JC Penny, Target, a million dreadful kiosks?and don't forget the ProActiv vending machine! Wonder if Caruso is courting any other stores and urging them to jump ship.
· Sephora [Official Site]