Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
ShoeMint's CyberMint Cyber Monday livestream on Facebook was effective—really effective. The LA Times reports that, "by Monday evening, the site had sold its entire inventory of women's shoes" and "more than 10,000 people are on waiting lists to buy shoes." Other start ups, take note. [LAT; Previously]