Rachel Bilson, The Olsens Livestreaming Cyber Monday

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

BeachMint, the Santa Monica-based startup that brought you StyleMint (a tee-of-the-month club designed by the Olsens), BeautyMint (a similar beauty site fronted by Jessica Simpson), JewelMint (jewelry, Kate Bosworth) and the soon-to-launch ShoeMint (shoes, Rachel Bilson), is hosting a Cyber Monday shopping livestream. They've pulled in some major partners—the stream will be hosted by Hillary Kerr and Katherine Power of WhoWhatWear and will powered by Livestream with the help of Mark Zuckerberg's sister's company Randi Zuckerberg’s R to Z Media.

While watching the stream, users will be able to shop online in Facebook. According to the release, "a video application will enable real-time shopping and exclusive Cyber Monday deals to stream concurrently." The fun will at 10am PT on StyleMint's Facebook page.
· StyleMint [Facebook Page]