Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
This morning, LA shoppers get their first crack at the Versace for H&M collection. Below, Racked LA shopping correspondent Noah Adler is live at the Beverly Center to bring you the latest.
8:15am: We've made it into the store and it's chaos (see our play-by-play of the wait to enter here). Staff are already restocking and they're coming out with a ton of back stock.
8:17am: Men's section is completely decimated. Boxes and empty racks everywhere.
8:19am: One guy scored three leather jackets (ed note: against the rules!) and is getting hounded by people offering to trade or buy them.
8:20am: Looks like Don Draper won the battle of the shoes after security settled the matter.
8:21am: People are trading pieces and sizes left and right before they check out.
8:23am: Staff are already re-merching the men's section with H&M socks, underwear and scarves. The sales floor is basically a giant fitting room. With a DJ.
8:25am: The women's section is so much more civilized. But the line wrapping around it is a total zoo.
8:30am: The men's floor is a marketplace, with people bartering for the best pieces. Jackets and shoes are in the most demand.
8:35am: A couple guys have grabbed a rack and have loaded it with the stuff they grabbed. They're trading with shoppers—but they only want the leather jackets, the leather pants and the shoes.
8:36am: There's a whole crowd around them. Surprisingly, security isn't concerned as long as there's a clear path.
8:40am: Things seem to be quieting down a little, aside from the ongoing bartering and the women's line.
8:41am: Staffers are still coming out with back stock.
8:42am: I think resellers are grabbing dresses and other items just so they can trade for the leather goods.
8:45am: And I'm out. Good luck to all the shoppers out there!