Gucci Puts Its Signature Stripes on Fiat

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

People in LA care about their cars, and this weekend all true auto aficionados will be crowded into one place: the Los Angeles Convention Center. Yes, it's time again for the LA Auto Show—the event that brings collectors, fans and skimpily-dressed models together. It opens to the public Friday, November 18 but journalists got a preview of the wheels on display today, including this Fiat customized by Gucci's Frida Giannini.

The car first appeared at the Geneva Motor Show in March and subsequently popped up at NY Fashion Week; it retails for $23,500 and is currently available for pre-order. In addition to the Gucci stripes circling the exterior, the fashion label's branding extends to the hubcaps, door frames and even the brake pads, which are "lacquered in signature Gucci green." That's certainly enough to make you stand out on the 405.
· LA Auto Show [Official Site]
· Say Ciao to Fiat [Curbed LA]