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Fancy Free People: $700 Evening Gowns at the Brentwood Popup

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Anyone have a good idea for what to call the opposite of a diffusion line -- i.e., when a label goes super-luxe and pricey? Let us know, and we'll apply it to the Free People evening gown capsule collection, with prices as high as $700. For one dress. By Free People. No, your eyes are not playing tricks on you. You can peep them all online right now, but should you want to squeeze the Charmin before you buy, you can check them out the at blink-and-you'll-miss-it Free People evening gown popup in Brentwood. The store will be open from today through Sunday at 13030 at San Vicente Blvd.
· Free People [Official Site]