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The Ford Focus: New Annex Brings Geren Ford's Life, Loves and Dresses Together

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We had the pleasure of taking a leisurely stroll through The Annex, the new spot Geren Ford created as a hub for her business (wholesale with a little retail action, to boot), and the the things she loves -- namely, art, interesting artifacts, good food and parties. The space is still a work in progress, but visitors can get a peek into her design space, showroom and an awesome little retail galley that features her clothing and some oddball (and fabulous) finds.
Geren's got big things planned for the space: There's a massive hall in the back that will eventually be available for parties of any kind. She'll rotate out the art, and she'll bring in a host of special guests for events -- since entertaining is a passion for her, there'll be mixologists, cooks (or whatever fancy thing they're calling themselves these days), and probably a few surprises. Oh, and of course there will be shopping. Right now, it's on a by-appointment basis, but in the very near future, the space will be open for retail one weekend a month.

She's kicking it all off with an Open House Saturday afternoon. We told you about it yesterday: shopping, dancing, tacos by hot-hot-hot Escuela, and couture chocolate from Vosges. If you'd like to go and check it out (highly recommended), send let 'em know at The Annex is located at 1034 Seward, in Hollywood.
· Geren Ford [Official Site]
· Tarina Tarantino Sale; American Apparel Factory Flea; Party at the Geren Ford Annex [Racked LA]