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Last night Piera Gelardi and Christene Barberich hosted one of the better store parties we've been to in a while at the Revolve Boutique on Melrose, to celebrate Refinery 29's curated boutique online at Revolve.com.
Tucked behind the restaurant Taste, the Revolve brick and mortar is a beautifully designed store from LA architecture firm Standard. Winding through the otherwise austere space is the zip-tie Life Will Kill You installation designed by Molly Hunker and Greg Corso: adding color, interest, and an obstacle course near the crowded bar.
The crowd toasting Barberich's picks for the online retailer was doing its best work to refute LA's reputation as a sweatpants and Uggs kinda town. Yay!
Revolve relaunched last fall, with more social networking and mood-boarding type activities for its shoppers, and this high profile R29-curated boutique seeks to show off the style-gathering capabilities of the site. This little web-niche is full of wearable, striking looks at a variety of price points: everything from niced-priced BB Dakota and LNA to See by Chloe, Alexander Wang and Vivienne Westwood.
All this new virtual boutiquery can be dangerous, tho: we foresee major work time suckage for cute girls with day jobs! (Text and photos by Lizz Wasserman)
· Refinery 29 [Official Site]
· RevolveClothing.com [Official Site]