Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
For most of us mere mortals, awards season doesn't mean much more than congested traffic around Hollywood and Highland and extra time wasted reading the Go Fug Yourself red carpet disaster recaps. But for a certain sliver of the population, it's a big deal. Which means the new flagship Badgley Mischka store couldn't have come at a better time. The purveyors of celeb-loved sparkly just opened their third store; it seems like forever the facade on the corner of Rodeo and Santa Monica has been tantalizing us.
It's as posh inside as you'd expect, given that they outfit a roster of clients that include Catherine Zeta-Jones, Jennifer Lopez, Sharon Stone, and the occasional Olsen twin. And once award season is over and done, it's onto wedding season: the store has a few bridal pieces, and the jewelry and footwear collection, too. Us "mere mortals" haven't been forgotten, either: they do stock some of the Mark+James by Badgley Mischka diffusion line.
· Badgley Mischka [Official Site]