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Meanwhile, Elsewhere On Melrose...

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Although the crowds swarmed to Fred Segal, there were other happenings going on during FNO on Melrose. Store employees swarmed onto the sidewalks, beckoning passersby inside and tempting them with promises of discounts, freebies and music. Which, when you think about it, is hard to resist.

At Foley + Corinna, DJ Armando spun music that reverberated around the tiny space, while the Stoli Vodka flowed freely to complement the cheese and olives. We saw at least one girl getting a complimentary blowout and styling from Blow Salon. And at 8:00, the raffles started for free handbags.

Madison poured margaritas and sangria while offering 15% off fall clothes (we fell in love with several pairs of shoes. Essentuals London offered complimentary blowouts (which could explain why the lights kept dimming and getting bright again) and gave out free samples of Moroccan oil.

As the maker of Erin Wasson's Low Luv jewelry, Pascal Mouawad brought in racks of styles from Scout and Cerre to simulate the model's closet, allowing customers to shop looks the icon would personally wear. There were several fabulous pieces, including some vintage designer items like an Armani bodysuit, we seriously began to question Ms. Wasson's style when we found a furry cow bustier. We're not sure we'd have admitted to ever having something like that in our possession.
· All Fashion's Night Out Coverage [Racked LA]

Scout

8021 Melrose Avenue, Los Angeles, CA 90028 323-461-1530 Visit Website

Cerre

801 Mateo Avenue, Los Angeles, CA 90021 (949) 735-4845 Visit Website

Madison on Melrose

8115 Melrose Avenue, Los Angeles, CA 90265 Visit Website