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Elizabeth Daniels, 8/10
Though the name was inspired by a song from Morrissey, International Playground does a good job of capturing the essence of the store: it's a fun and cheery mix of designers from around the world. The store just opened in Echo Park, taking over the old Mohawk General Store digs.
There's a lot of avant garde wonderfulness here: they carry labels like Vibe Johannson, Wackerhaus, Mary Meyer, Yarimaki; slightly more mainstream fare from Claw Money; and they also offer finishing touches like sunglasses, jewelry, perfumes and oil?even Karen O-approved nail polish by KO. The store is just barely a week old; while it looks finished to us, IP honcho John Pizzolato told us they're planning on bringing in more LA brands.
Another thing that makes the store a standout: International Playground has an actual soundtrack. (Of sorts.) They partnered up with NYC music agency Girlie Action to create a specific playlist for the store that includes Sia and Andrew WK (two names we never imagined we'd type in the same sentence). It's a nice touch, and it really does make you want to hang out all day.
· International Playground [Official Site]