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For the first-ever physical Swirl by Daily Candy sample sale, we were expecting big things, like unicorns made of ice cream descending from the heavens, laden with $50 Diane von Furstenberg dresses or something.
Not so much.
We arrived at 9am, to little fanfare. The doors were open, a few ladies were shopping a medium-sized showroom in the Cooper Building. There were big tables strewn with denim and pants (much of the denim, including Earnest Sewn, for $40 and under). Stacks of shoes without much rhyme or reason (Cocobelle sandals for $10, stylish veggie heels by Olsen Haus for $25 and $35, some really fug 80/20 flannel booties). An interesting selection of dresses and outwear, including oldish, wrinkly dresses by Loeffler Randall for $35, a few pretty spring frocks by Robin for $25, and Loeffler Randall coats and jackets for $50, $75, and $100. The small stash of accessories was the place to be: a hodge-podge of brands like Burberry, Tod's, Treesje, and Linea Pelle, with nothing over $100.
If you're the type who doesn't mind a little rummaging for deals on older items from known brands, or new duds from yet-to-be-discovered labels, this might be your thing. Many shoppers were toting around armloads of goods, so we're guessing most people thought it was the bee's knees. The sale goes till 3pm today.
· Swirl by Daily Candy [Official Site]