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Four Your Pleasure: Newish Melrose Concept Boutique

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They opened in May, but Melrose boutique Four didn't have their official grand opening party until last week. We hear it was bright, shiny, glittery chaos: Heidi Montag, Pratt, or whatever she's calling herself these days was in attendance, as were guests who stayed into the small hours of the night. We went to check it out the day after.

The boutique's concept is Monday to Sunday, AM to PM: the Four refers to the four distinct phases of a day (or life), starting with casual, athletic-inspired looks, moving onto the young professional and then the more seasoned career gal, and finally night life. They offer the same array for men, but obviously, the differences aren't quite as pronounced as they are for women. It's an interesting mix of brands, ranging from Alternative Apparel and newbies Warm Pixie to Liquid and Mark + James, the Badgley Mischka diffusion line. Wide array of price points: a few shirts in the upper $20s, all the way up to the mid-$300s for the Mark + James dresses. Also, some cute accessories, but the one weak link (for now) seems to be shoes. Currently, they stock a few pairs of Wild Diva?isn't that a Charlotte Russe staple? Kind of cute, but a Badgley Mischka Jr. dress deserves better. Let's hope they amend the selection.
· Four [Official Site]


8016 Melrose Avenue, Los Angles, CA