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We All Scream for A|X Ice Cream and the Chill Truck

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Summer may have come late this year, but the heat is making up for it. Armani Exchange had the right idea in bringing the retro Chill Truck to their Robertson concept store, giving attendees a chance to check out their latest denim styles while enjoying delicious ice cream.

The Cool Factor – Cool Down For A Cause event took place from noon to 6pm on Wednesday, and guests--including Carmen Electra, Taryn Manning, Jessica Lowndes, Maksim Chmerkovskiy, Gilles Marini and Scott Disick--went back and forth from checking out the awesome digs inside to working on their tan lines outside. There were denim deals to be had, fantastic giveaways to swoon over, shopping to be done and proceeds from the day benefiting The Surfrider Foundation, whose efforts are assisting in the Gulf Oil Spill.

The Chill Truck will be making its way around town, so be sure to follow Armani Exchange on Twitter for the latest updates, and cure your sweet-tooth in style.
[Text and photos by Samantha Lefkowitz]
· Armani Exchange [Official Site]

Armani Exchange

157 N. Robertson Blvd., Los Angeles, CA