Coach X JCPenney Possibly in the Works

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Right now it's predominantly hinting, rumormongering, and speculation, but there's a distinct possibility Coach might be working on an accessories line with JCPenney. Lest you get too excited by the prospect of carrying a bargain-priced JCPenney exclusive, know that Coach chairman and CEO Lew Frankfort insists the line will not branded Coach. Which kinda makes us scratch our heads and wonder, 'Huh, what's the point of that?' [Racked NY]