Russell Brand Wants Your Love, Not Your Money

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This is the most intriguing concept we've heard of, for a while: the British comedian is doing a popup shop at The Beverly Center on Thursday. BUY LOVE HERE is more or less a swapmeet, encouraging shoppers to take a more thoughtful approach to their consumption, and bring good goods in to exchange for something with a similar function. OBEY/Giant is helping to facilitate, which means there will be some OBEY merch. in the house. Russell is donating some stuff himself, and he'll be on hand to meet customers and make sure everyone's doing fairsies. It's from 2pm to 6pm. [OBEY/Giant]