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Freedman Shirts Rock American Rag

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Elizabeth Daniels, 4/10

Saturday evening, American Rag threw a party to celebrate Freedman. The guys' shirts and jackets line is the baby of former rock-n-roll guitar tech Randy Freedman who became obsessed (in the good way) with creating the perfect shirt. After leaving the music job, he spent a few years doing custom-work and tailoring for the music set (Ben Harper, Jack Johnson, Marc Ford, G Love, and Donavon Frankenreiter are among those Randy counts as friends and clients). Then, convinced that the world would be a better place if more men could get their hands on well-fitting, well-made and stylish shirts, he decided to offer his shirts to the masses.

The shirts are a little bit country, a little bit rock'n'roll. They're tough but tailored. There's a lot of attention to detail in each shirt: they've thought about buttons, thread colors, the exact placement and shape of the contrasting fabric at the sleeves and shoulders. Most of the shirts in the collection range from $200 - $225; as the weather warms, Freedman will offer more lightweight shirts.

Saturday night's soirée included an acoustic set from former Black Crowes guitarist Marc Ford. And hot dogs. And lots of people coming out to wish Randy and his Freedman cohort and brother Matt well. Judging by the sheer volume of people, and the number of guys wearing Freedman shirts of their own accord, the brother and their shirts already have a lot of fans. Or should we call them groupies?
· American Rag [Official Site]
· Freedman [Official Site]

150 S La Brea Ave., Los Angeles, CA