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On Wednesday, the space formerly inhabited by Armani Casa opened its doors as the Armani Exchange concept store. The sprawling store is both modern (a loft-like vibe) and retro, with a wall of old electronics and the alien-blue lighting. It's everything you expect from an Armani Exchange store: big selection of reasonably priced casuals and jeans, with lots of pictures of sexy, near naked people and their abs cavorting. The concept bit comes in later: the space will be used for events and to showcase art. This store also has a few exclusives, so if you're already a fan, you'll definitely want to check it out.
· Armani Exchange [Official Site]