Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Starting today, Gap stores are teaming up with Cotton, Inc in an effort to do a little good for Mother Earth, taking Cotton From Blue To Green. Drop off your old jeans at a Gap store, where they will be taken and repurposed as a natural fiber insulation and donated to communities who need it. But don't leave empty-handed: Now through March 14, the Gap is offering 30% off all denim purchases for those who donate. And yes, that new 1969 denim superstore on Robertson is participating. [Racked Inbox]