Learning to Love Lomography (Which We Think Has Something to do With Photography); Catherine Malandrino Sample Sale; Other Parties About Town

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WEST HOLLYWOOD—We're unsure about this lomography thing, but it seems to be related to photography and cameras. But what we do know is that the first Lomography Gallery Store and official Lomography Embassy will open its doors on February 18, to much fanfare. A.k.a. a big party, which we're told will include tacos, tamales, live Mariachi music, and an ocean of drinks. We love lomography already! The party starts at 7pm at 7998 Santa Monica Blvd. RSVP at shopla@lomography.com [Racked Inbox]

WEST HOLLYWOOD—Unlike lomography, Catherine Malandrino is not a mystery to us: We heart the clothes. Both the Melrose Place and the Sunset Plaza locations are having a sample sale that starts Thursday, February 18 and runs through Sunday, February 21. Prices are up to 80% off. The store at Melrose place is at 651-653 N. La Cienega; the Sunset Plaza location is 8644 Sunset. [Racked Inbox]

WEST HOLLYWOOD—Ring in the Spring with WESC on Robertson. From Thursday to Sunday, the store will be featuring cool deals, freebies, and events: complementary in-store hem on all men's & women's premium denim, buy-3-get-1-FREE on all men's and women's basics & graphics; and gifts with gifts with every purchase of $200, including limited Sage Vaughn sketch books, WeSC pick-up headphones, WeActivist designed tote bags. The store is located at 144 S. Robertson (310-385-9315) [Racked Inbox]

MELROSE PLACE—Yet another event in West Hollywood on Thursday night: 360 Degrees of Beauty at the Frederic Fekkai Salon. Enjoy champagne, nibblies, special deals, and even the chance to win a full Fekkai makeover and a Kate Somerville package. Event is from 6:30 to 8:30 pm. RSVP at (323) 655-7800. 8457 Melrose Place [Racked Inbox]

ROBERTSON—OMG, how cute is Pucca? Curve Boutique is throwing a Pucca party, complete with cocktails, lite bites and music. The party also features Pucca-inspired fashion from the likes of Mark Fast, Preen, Genetic Denim, and others. The party starts at 7pm; RSVP to (866) 939-2308 or at puccala@shopcurve.com [Racked Inbox]