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Is "Just Have Less" the New "Let Them Eat Cake"?

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Oh, those wacky designers and their ideas about us commoners. The current issue of the New Yorker features a thinky piece on Bottega Veneta creative director Tomas Maier. The first indication that he's just not like us is the revelation that, well into his 30s, he changed his name, because the 'h' in his birthname of Thomas caused unsightly asymmetry. The most damning, face-palming moment comes towards the end of the article, when he insists even us middle class pleibs can purchase artifacts from his uber-exclusive line. "Anyone, he said, could afford one $550 hand-painted cashmere scarf. 'Just have less,' he said." Ummm, sure Tomas, shall the masses have less food, or less roof over their heads? [New Yorker]