Is the Low-Budget William Rast Collection Not on Target?

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Sunday was the official launch for the William Rast X Target collection. We checked in at a few Target locations (Glendale and West Hollywood), and it mainly appeared that no one seemed to notice. Or care. Unlike many of the previous diffusion line drop days, when budget minded shoppers would have already scooped up 75% off the offerings, there was plenty of everything -- every piece, every size. You can perhaps blame it on the rain, the proximity to the holidays, the ennui of the whole collab thing, the indignation-riling factor of being asked to pay $50 for a pair of jeans at Target?or some combination of all those things. There's no shortage of those polyurethane short-shorts; might be a good present for those on your "naughty" list (in more ways than one).
· Target [Official Site]
· All Collabs Coverage [Racked LA]