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Fred Segal's New Line Keeps It In the Fam

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First, a fashion genealogy lesson for today: There is a real, live Fred Segal. Who has a sister who's married to Ron Herman. Anyway, Fred Segal and his daughter Annie recently created Fred Segal Originals, a new clothing line that will get its own boutique. The clothing is mostly women's: T-shirt dresses, beaded minidresses, striped cotton scarves, and sequined tops. The majority of the pieces will retail for under $100. The store will bow at the Santa Monica location on November 18. [LA Magazine]

Fred Segal

8118 Melrose Avenue, Los Angeles, CA 90048 Visit Website