How Long Till the F Bomb Blows Up on Its Owners?

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A Racked friend sent us a quick snap of this classy establishment that's opening on Melrose. Um, obscene much? We kinda love that it's right next door to a shop that has BONE in the name, too. (And the logo looks like?ehh, nevermind.) Two questions: How long till the sign comes down? And if you charge a purchase there, what name is going to show up on your credit card receipt? [Racked Inbox]