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MELROSE—If you have a taste for both adventurous eyewear and bargains, LA Eyework's sale is not to be missed. The sale starts today and goes through the weekend. Friday, 10am to 9pm; Saturday, 10am to 8pm; Sunday, 11am to 5pm. 7407 Melrose [Racked Inbox]
SUNSET PLAZA—A swanky new Drybar bar opened, and to celebrate, they're giving away awesome freebies like Kerastase treatments, numz, and champagne. To book an appointment or get more info, call 310-442-6084. 8595 Sunset [Racked Tips]
SANTA MONICA PLACE—Saturday, Bloomie's is hosting "Think Purple Now", a fundraiser to benefit the Alzheimer's Association. The bold-faced name of the night is Maria Shriver; other special names include Pink's Hot Dogs and the Black and White Cookie Company. The shindig runs from 1pm to 4pm. [Racked Inbox]